First Movie House
circa 1907
Around 1907 V. Ward Gould and Arthur Voyle opened DeLand's first silent movie business here. With straight backed chairs for the audience and sheeting for a screen, they rigged up a projection booth and hired a pianist to furnish the music. The film was hand-cranked, and its speed was regulated by the operator. Film breaks were to be expected. Any movie with a railroad train in it or fire apparatus running to a fire was popular. But perhaps the peak of entertainment was reached when the film operator, well-noted for "tipping the jug" while at work, ran the film backwards with unexpected results. It was a comedy hit! Admission: 10 cents.
Marker is on West Indiana Avenue west of North Woodland Boulevard (U.S. 17/92), on the right when traveling west.
Courtesy hmdb.org