One Times Square, also known as the New York Times Building is a 25 story, 395 foot skyscraper at 42nd Street and Broadway in New York City’s Times’ Square designed by architects Cyrus L.W. Eidlitz and James C. Mackenzie, Jr.

Originally completed in 1904, the Time’s Building was originally the home of the New York Times newspaper. In 1913, only ten years after construction of the building, the New York Times moved out of One Times Square and into new offices at 229 West 43rd Street. The Times did maintain a small presence in the building until it was sold 1961. The New York Times is now located in the recently constructed New York Times Building on nearby Eighth Avenue.

As an advertising ploy to increase awareness for its new location, the New York Times sponsored a New Year's Eve party in Time’s Square in 1903. This successful event continued adding the iconic today “Ball Drop” in 1908 only being altered a few times During World War II due to wartime blackouts and energy conservation. A celebration was still held, but the crowds observed a minute of silence for the wartime efforts. Today the event draws over a million people to Times Square every New Year’s Eve.

Since the New York Times vacated the building In 1913, the structure has been greatly modified especially for use in advertising. 1928, the building’s iconic electric news ticker was first used to announce that Franklin Delano Roosevelt had been elected president. Spanning the entire base of the building, the sign was originally made of 14,800 lamps and is still in service today.

The New York Times sold the building 1961 and Allied Chemical became the owners in 1963. The building was seriously modified at this point making the majority of the building’s exterior a sheer wall, perfect for advertising space.

Although most of the building’s floors are empty of tenants today, it remains one of the most iconic buildings on the island of Manhattan and instantly recognizable to people around the world.