The Campbell Kids
Beloved Icons of Campbell Soup Company
When the campbell Kids were created in 1904 for a Campbell Soup Company ad campaign, little did anyone realize what enduring icons the fresh-faced, roly-poly characters would become.
The Campbell Kids first appeared with cans of soup and verses promoting Campbell's quality, convenience and taste. The Kids were an immediate hit, and they quickly moved from streetcar placards to all of the company's advertisinig, as well as souvenir postcards, place cards, lapel buttons, and even dolls, all of which are now highly popular collectible items.
Over the years, the Kids have played varying roles in the company's advertising, making the jump to television in the 1950s. While their appearances have evolved, they have always represented the Campbell Soup brand with an air of buoyant health, happiness and vitality.
Marker is at the intersection of N. Delaware Avenue and Penn Street on N. Delaware Avenue.
Courtesy hmdb.org
